Tuesday, December 15, 2009

Pivotal Fitness is Completely Clueless

I think most gyms are evil. And Pivotal Fitness more than most. They make you sign a long-term commitment because they know most people are going to drop out after a few months. So they make money on fat quitters, people who don't even come to the gym but have to pay for months, if not years, for something they got a little too excited about in January around resolution time. If you're one of those people who actually does use the gym, then they look for more ways to soak you -- personal trainers, (and BTW Pivotal Fitness has some out-of-shape trainers, who would sign up for that?) or classes or some other way to separate you from your hard-earned money. For a while now, Pivotal has been putting signs up all over the place advertising some new weight loss training program (cost extra of course) designed to teach you all about nutrition.
Then tonight they have a members appreciation party and they serve refreshments. Great, I'm always interested in nutrition and I was wondering what Pivotal Fitness thinks people who want to lose weight and get fit should eat.
So what nutritious food did Pivotal Fitness set out for its members that it appreciates so much? Pizza, fried chicken wings, pork barbecue and all the fixings! And to wash all that healthy goodness down? Diet Coke and sweet tea.
Now, that is insane. I am embarrassed to belong to a "health" club that would serve such unhealthy food to its clients.
Now, you can say, well, it was a party, they're not saying you should eat like every day, all things in moderation, right?
To which I say if that's the case then why not move all those weights and machines out of the gym, set up a bar and let's smoke cigarettes and watch television. That's what people do at parties, isn't it?
No, Pivotal had a chance to make a point about nutritious food and how you can eat healthy and still have fun and they utterly blew it. And they blew it for one of two reasons -- either they don't know any better or they have such contempt for their customers that they figure the only thing those fatties understand is junk food. And I think it's the latter; I'll tell you why.
There was, I must admit, also a vegetable tray available, albeit with a fat, creamy dip. And the carrots and celery were almost gone by the time I got through working out. Which means that a lot of my fellow gym goers opted for the healthiest thing available and ignored the tempting crapola that Pivotal tried to entice them with. Which means that they're smarter than the nutrition "experts" at Pivotal Fitness.

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